MBK HOMES GARNERS PRESTIGIOUS ELIANT AWARDS FOR CUSTOMER SATISFACTION
IRVINE, CALIF. (November 2005). MBK Homes Southern California, a division of MBK Real Estate Ltd., continues to garner recognition for incredible customer service with five number one rankings in the 2005 Eliant Awards. The awards are the result of more than 300,000 surveys of new home buyers conducted by Eliant, the largest independent consumer research company in the country that caters exclusively to the building industry. MBK Homes earned top rankings from homebuyers in the categories of Purchase Experience, Personalization Experience (Design & Options), Finance & Closing Experience, Construction Experience, and Home Readiness.
In addition to their five number one rankings, MBK Homes also earned a second place rank in the category of Overall Experience (Purchase Through First Year) - Single Division. Their first-place rankings fell within the Large Volume Builders category, which includes builders with between 100 and 500 closings per year; the Overall Experience category is open to builders of all sizes. MBK Homes also ranked in the top twenty of several community categories for individual projects, including Purchase Experience; Finance & Closing Experience; Construction Personnel; Contractors & Workmanship/Installation; and Home Readiness.
"MBK Homes stands out as a leader in the homebuilding industry, providing a level of service unmatched among large production builders," said Bob Mirman, CEO for Irvine, California-based Eliant. "Achieving so many top rankings in our national survey is a real accomplishment, given the tremendous competition in the production building industry."
In selecting top homebuilders, Eliant surveys new home buyers across the country, asking them to rate their home's amenities, features, operations, quality and value. MBK Homes received grade A ratings across the board, but received an A+ from more than half of the MBK buyer participants on questions concerning satisfaction with the overall quality of MBK Homes, whether MBK Homes met its commitment, and whether they would recommend MBK Homes to friends and associates.
"It is gratifying to receive such positive feedback from our homebuyers," says Tim Kane, president of MBK Homes. "This is a very competitive business with a lot of players, and to receive top grades nationally is an honor. Our mission is to provide the highest level of customer satisfaction, and we've worked hard to put a system of checks and balances in place to ensure we meet that goal. This survey is a testament of our success in meeting that commitment and a validation that our system is working."
Accepting the award for MBK Homes was Mike Schmidt, vice president of operations, who stated, "We are extremely proud of the quality of all our homes which is a direct result of our extremely talented and experienced team working at MBK. This award is a direct result of their dedicated commitment and contributions in achieving MBK Homes' reputation for excellence, both in the home building industry and with homebuyers alike."
MBK Homes is active in the development of both attached and detached housing product, catering primarily to first-time and first and second move-up homebuyers throughout California. MBK Homes prides itself on its award winning customer satisfaction and its reputation for delivering quality housing that is innovative in design, comfort and craftsmanship, all at an excellent value. MBK Homes Southern California builds residential neighborhoods in Los Angeles, Orange, Riverside and San Bernardino counties. MBK Homes Northern California focuses its efforts in the Sacramento market and its six surrounding counties. For more information on MBK Homes Southern California, please visit the company's website at www.mbkhomes.com. For more information on MBK Homes Northern California, please call (916) 783-1150.
MBK Homes is a division of MBK Real Estate Ltd., the U.S. real estate development arm of Mitsui & Co., Ltd., one of the world's largest corporations. MBK Real Estate's multidisciplinary concerns span a wide spectrum of real estate development, including homebuilding, retail and senior housing divisions.
MBK Real Estate Ltd. is headquartered in Irvine, CA, with regional offices in Portland, OR and Sacramento, CA. Corporate offices are located at 175 Technology Drive, Irvine, CA 92618; phone (800) 566-7100; fax (949) 789-9300; or visit its website at www.mbk.com.