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How one California company used its customer satisfaction research to create a competitive edge

Last week I had the pleasure of touching base with Tim Kane, president of MBK Homes. Life for the Irvine, Calif.-based private builder was pretty much on par with what I've been hearing over the past few weeks from other parts of the country: the last 90 days have been really tough for sales, backlogs are a little skimpy, and the mortgage industry isn't doing anyone any favors. Read More

Posted on January, 7th 2011

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