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IRVINE, CALIF. (March 12, 2007). MBK Homes announced that it has named Julie Tlilayatzi as Director of Marketing. In her new role, Tlilayatzi is responsible for the implementation of the marketing and merchandising programs that promote MBK Homes' corporate image through branding concepts. Tlilayatzi's role will be instrumental for the award-winning home builder, who is continuing on its successful and rapid growth path, by implementing innovative marketing campaigns designed to raise the company profile and further secure MBK's success.

"One of Julie's strengths is her ability to anticipate homebuyer's expectations," said Rick Fletcher, vice president of sales and marketing for MBK Homes, noting that Tlilayatzi has demonstrated the ability to identify shifts in homebuyer preferences and translate design trends to new home products. "Her extensive marketing experience, coupled with her creativity, will be a real asset to MBK Homes, and we're looking forward to implementing her ideas as we continue to expand MBK Homes' presence in the real estate market.

"Julie also has a proven track record for positioning home products to fit with market demographics, as well as creating buyer interest and sales activity through successful marketing and branding campaigns," Fletcher adds, "and I am delighted to welcome her aboard the MBK team." "I am extremely pleased to be part of the MBK Homes Sales and Marketing team," said Tlilayatzi. "MBK is a flexible homebuilder that moves with the dynamics of the marketplace, offering variety in home design and communities to fit different needs and lifestyles. I'm very excited to be part of a company whose philosophy affords an opportunity for creative latitude, with the priority being to exceed the customer's expectations in every way," she adds. Recent industry positions held by Tlilayatzi include marketing manager for John Laing Homes Los Angeles/Ventura Division in Van Nuys, CA, and marketing manager at The Olson Company in Seal Beach, CA. With each of those homebuilders, Tlilayatzi garnered the respect of her colleagues and increased market presence for her employers, and showed true dedication to a team-oriented work ethic. Prior to her positions with John Laing Homes and The Olson Company, Tlilayatzi served as an account coordinator for Alcone Marketing Group in Irvine, CA.

Tlilayatzi holds a Bachelor's degree in Business Administration with an emphasis in Marketing and a minor in Economics from Loyola Marymount University in Los Angeles. She completed IRM courses at the University of California, Irvine, and has her California Real Estate License. Tlilayatzi is currently on the Board of Directors for the Sales & Marketing Council of the Greater LA/Ventura BIA.

Company Background
MBK Homes develops both attached and detached housing for entry-level and move-up homebuyers throughout California. MBK Homes prides itself on its award-winning customer satisfaction and its reputation for delivering quality housing that is innovative in design, comfort and craftsmanship, all at an excellent value. MBK Homes Southern California builds residential neighborhoods in Los Angeles, Orange, Riverside and San Bernardino counties. MBK Homes Northern California focuses its efforts in the Sacramento market and its six surrounding counties. For more information, please contact MBK Homes Southern California at (888) 943-HOME, MBK Homes Northern California at (916) 783-1150, or visit the company's website at

MBK Homes is a division of MBK Real Estate, a multifaceted real estate company backed by the vast financial strength and resources of Mitsui & Co., Ltd., one of the world's largest corporations with 582 subsidiaries and associated companies worldwide. Through its three operating companies, MBK Homes, MBK Senior Living and MBK Retail, MBK Real Estate is renowned for building award-winning homes; for its expertise in senior housing; and for its proven skill and knowledge in developing and revitalizing shopping centers. Headquartered in Irvine, California, MBK Real Estate also has regional offices in Burbank, California and Sacramento, California. For more information, please visit, or call (888) MBK-TODAY.

Posted on March, 12th 2007

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